04. REAL ESTATE
Mary Wunderlich Realty
Lakes-country real estate agent site with nine community landing pages, an integrated scheduling flow, and automated email lead capture.
TIMEFRAME
Q1 2026
ROLE
Design, build, SEO strategy, scheduling + lead-capture integration.
LIVE SITE
Mary Wunderlich — a licensed Minnesota real-estate agent working the lakes-country market (Detroit Lakes, Perham, Pelican Rapids, Fergus Falls, Battle Lake, and surrounding communities).
THE PROBLEM
Realtor.com and Zillow profiles don't rank for long-tail local queries like 'Pelican Rapids lakefront homes for sale' — and when they do, the lead goes to whoever paid the most for that ZIP code, not to Mary. She needed a site that could own her own community searches and let prospective clients book a meeting directly.
THE APPROACH
- Nine community landing pages (Detroit Lakes, Perham, Pelican Rapids, Fergus Falls, Battle Lake, Hawley, Ottertail, Lake Park, New York Mills) optimized for 'homes for sale in [town]' long-tail queries, each with a local hook and an agent intro.
- Cal.com embed for scheduling — prospective clients book a showing or consultation directly from any page, no phone tag.
- Lead-capture form with Resend email notifications and a 1-business-day response commitment shown on every page.
- Home-value + sell pages with dedicated CTAs for the two most common seller intents.
STACK
- Next.js
- Tailwind
- Cal.com (embed)
- Resend (lead notifications)
- Vercel
- Vercel Analytics + Speed Insights
RESULTS
9
COMMUNITY LANDING PAGES
self-serve
SCHEDULING
< 1 business day
LEAD RESPONSE SLA
NEXT CASE STUDY
Nails by Ava
SERVICE BUSINESS