07. WELLNESS STUDIO
Nourish & Flourish
Holistic wellness and yoga studio with classes, retreats, blog, and on-demand content — all bookable directly from the site.

TIMEFRAME
Q1 2026
ROLE
Design, build, booking pipeline, blog, DNS + custom domain email.
LIVE SITE
Nourish & Flourish Wellness — Daniele Denny's holistic wellness and yoga practice, offering classes, retreats, private sessions, on-demand content, and a community space.
THE PROBLEM
Daniele was running her event and class calendar on Instagram stories and a Google Doc, with no way for new students to find classes or sign up without DMing her. Each new offering — a retreat, a private session, a new class — meant another manual post, another missed lead.
THE APPROACH
- Data-driven classes, retreats (with individual retreat detail pages), private session, and on-demand pages — new offerings go live in minutes, not screenshots.
- Integrated schedule + contact pages with Resend-backed lead capture and React Email templates for confirmations.
- Blog and FAQ built into the site so the studio owns its own content (and SEO) rather than renting it on social.
- Community, pricing, careers, and privacy pages rounded out the site — a real business presence, not a one-page brochure.
- DNS + custom domain email setup (April 2026) so client-facing email matches the brand.
STACK
- Next.js
- Tailwind
- React Email + Resend
- Vercel
- Custom domain email
RESULTS
classes, retreats, blog, on-demand, private
CONTENT SURFACES
included
ADMIN SURFACE
self-serve
SIGNUP FRICTION
NEXT CASE STUDY
Janie & Caleb
WEDDING / EVENT